That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research. How long would it take you to get 1.8 million words written down? Put it this way, it's a long time!
According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. 46% took some action after viewing the ad. 26% looked for more information about the subject of the video. 22% visited the website named in the ad. 15% visited the company represented in the video ad. 12% purchased the specific product featured in the ad.